Overview
Purpose
This website will be used to educate prospective clients on what a white water rafting excursion entails. This will ensure that anyone who is looking to raft in Vail Colorado will encounter the website. It will list equipment needed, experience required, and help plan their excursion with a licensed white water rafting guide. Clients will be able to schedule their excursions and ask any questions they may have. This will help bring new clients to the company.
Audience
Our audience will fit perfectly with the Colorado outdoors. We will be looking for people who may have experience rafting, or looking to start rafting. The Rocky mountains of Colorado have a very active lifestyle so we can reach perspective clients who are visiting Vail for numerous reasons, but can be a lead for people to visit Vail in the first place. The look will need to be clean and have a nature feel to it by using neutral colors and simplistic styles of font, images, etc.
Branding
Website Logo
Style Guide
Color Palette
Palette URL:
https://coolors.co/606c38-283618-fefae0-8491a3-bd897e| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| [#606c38] | [#283618] | [#79483E] | [#bd897e] |
Typography
Heading Font: Caveat
Paragraph Font: Playfair Display
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
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